Do you want to create an online brand that is known, liked and trusted by your ideal customers?
In this blog post, I will share with you the three cʼs of online branding.
1.) Connections
Who do you know and who knows you? The more connections you have the more cash you can earn! Thereʼs a quote that says:
“networking success is not just about who you know, itʼs also about who knows you.”
Making connections through social media is a good way to get your ideal customer to know, like and trust you. Don’t just post on your social media sites, make sure that you are interacting with your connections.
2.) Content
Are you creating and sharing value?
Content is how potential customers get connected to who you are & what you do and itʼs how current customers stay connected with who you are and what you do.
“How to” post and information about your niche or industry can give your customers added value and promotes your authority in your abilities to satisfy your customers needs.
Not all your content needs to be about your products or services. Have some fun with social media by having a “motivational Monday” or a “throw back Thursday” post.
3.) Consistency
How often are you posting to social media? How often are you blogging? This is not a once a month or every now and again option. If you want your customer to feel like they can rely on you, then consistency is the key.
Are you doing the work again and again?
Consistency is equated to reliability and trust in the mind of your ideal customer.
Can they see that you take your business seriously?
If you have good connections, valuable content and the right consistency, you are well on your way to creating an online brand that is known, liked and trusted by your ideal customers.
Which letter C do you need to improve on?
Do you need more connections?
Better content?
More consistency?
Take a self-audit of your social media sites and your blog and pin point where you need to make adjustments. Remember that content is king in this age of the internet and if you don’t provide this need to your customer, then they will look elsewhere.
Here is a quick link to a previous blog post on using social media that might help.
