SERVE; Somebody Else Receives Value Everyday
Who do you want to give value to through the work of your business everyday?
Itʼs a foundational question for business building that you need to have an answer for.
Would you invest money into a brick & motor store and then not tell anyone you are open for business? Would you wing it blindly?
If youʼre smart, probably not.
You would advertise to the type of people your store was created for!
If you have an online business, you need to have a similar approach.
As much as you want to make an impact & serve others, you canʼt be everyoneʼs cup of tea. You canʼt serve everybody around the world!
For this reason, I encourage you to create a brand avatar.
A brand avatar represents the type of individual that you would want to buy your products or book your services.
This brand avatar needs to become one of your best friends. You need to know everything about this character! The closer you know your avatar, the better you can serve.
Let me help you get started.
1.) Are you ideal customers/clients men or women? Both?
2.) What age range are those ideal men or women?
3.) What career field or job does he or she have?
4.) What are some of their interests/hobbies?
5.) What does their lifestyle look like?
6.) What are they struggling with?
These are great questions to answer with your creativity cap on.
Letʼs say you own a new social media marketing company.
Here is how you might answer the avatar questions…
1.) My ideal clients are both men & women who need help with their online marketing.
2.) The men & women I want to serve are between 30-60 years old.
3.) The men & women I have in mind still have a 9 to 5 job, but want to make money online & work for themselves.
4.) They are interested in social media, personal growth & financial freedom.
5.) They work full-time, married with a family, has strong morals/faith, middle class living.
6.) They are unfulfilled in their current career field, want more financial freedom, struggling with the next steps of their marketing strategy, need help creating content.
The answers to these questions are how you create your brand avatar, aka the person you would love to work with & get results for.
Whether you have an online business or traditional brick & mortar store, itʼs important that you know your ideal customer or client better than anyone else, especially for marketing purposes!
Hope this helps you take another step towards creating a life & business you love.
Be sure and download your very own Avatar Cheat Sheet!